Tvapatum 2017 conference: Discussion on effective tools for branding modern media platforms

YEREVAN, JUNE 16, ARMENPRESS. Tvapatum 2017 (DigitalStorytelling) media conference of the Media Initiative Center this year is focused on discovering the secrets of media’s success in the digital environment, media management, media’s changing functions, new mechanisms of monetization, effective tools for designing and branding modern media platforms, media-social media cooperation.

The two-day conference will host 6 international guest speakers – leading professionals in media management and branding, 6 Armenian media projects will be presented at the event.

Under the headline ‘Armenian Mosaic’, Director of ARMENPRESS news agency Aram Ananyan will deliver remarks on topic ‘Future of media and the age of robots’.

On the first day of the conference, speakers Natalia Loseva, from Moscow State University, and Grzegorz Piechota, from Harvard Business School, presented their views on development prospects. They mainly focused on the topic of fake news in media flows, as well as new media trends, threats and opportunities. The discussion was also related to the role of social networks.

Natalia Loseva said one of the common trends in the field is that the material must be presented to the user correctly and in a high-quality so that the user’s engagement will be long-term.

Tvapatum 2017 two-day conference will last until June 17.