Tourism Committee to conduct aggressive marketing to promote Armenia across the world

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YEREVAN, DECEMBER 17, ARMENPRESS. The Tourism Committee of Armenia is set to start 2025 with a strategy of recording new achievements, the committee’s newly appointed president Lusine Gevorgyan has said.

Gevorgyan told Armenpress that the committee is working in all directions.

“I’ve already met with representatives of the medical sector, we discussed issues in the medical tourism and spa tourism sectors. We also met with representatives of guest homes and we discussed their winter season offers, particularly New Year holiday offers, so that our countrymen choose to spend their holidays here in Armenia,” Gevorgyan said.

Legislative discussions are underway. 

The law on tourism took effect September 1, and 28 related legislative acts must be adopted. 3 of the 28 have already been adopted.

Gevorgyan said she has met with representatives of tourism sector and collected their issues of concern.

“Companies offering guest house services mostly complained about the inaccessibility of business loans,” she said, adding that she has asked Minister of Economy Gevorg Papoyan to clarify the matter with banks and the tax authority.

“We have many objectives, first is the promotion of Armenia as a tourism destination all around the world. Next year I plan to contribute more money from our budget for this and conduct aggressive marketing in markets of our interest,” Lusine Gevorgyan said.

The Tourism Committee has already developed the 2025-2029 strategy. The development of tourism clusters, implemented with the World Bank, is another priority program.

“It’s about dividing the country into clusters and conducting targeted work. For example, at this moment we have seven selected clusters in various provinces, and we are now developing a master plan in this regard with support from international donors and local consultative companies,” Gevorgyan said.

“For example, we are studying the tourism potential of Dilijan, we are calculating the number of guests the hotels can accommodate, what kind of forums Dilijan can host, and what infrastructures are needed for Dilijan to become a business forum center,” she added.

Such studies are underway in all clusters. 

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