Armenia to participate in MITT international travel & tourism exhibition

YEREVAN, MARCH 18, ARMENPRESS: The National Competitiveness Foundation of Armenia, along with 10 tourism companies, will represent Armenia at the MITT International Travel & Tourism Exhibition in Moscow, Russia from March 19-22. The Press Service of the National Competitiveness Foundation of Armenia told Armenpress that MITT isRussia’slargesttravel exhibition with over1,800participating companies from198destinations. In2013, the event recorded anattendance of 37,000visitors.

Armenia’s rich cultural, historical and Christian heritage will be presented in travel guides and maps in Russian during the exhibition.

The Russian market is one of the target destinations of NCFA’s tourism promotion. Thus, Armenia’s participation in this travel show aims to increase the growth of inbound tourism flows from Russia, while maximizing the potential of Armenian-Russian cooperation in the tourism sector.

MITT isRussia’sleading and largesttravel exhibition. With over1,800participating companies and198destinations, itisthekeymeeting placefor the industry and anopportunity tocatch upwith colleagues and clients. In addition, itenables participants toincrease awareness oftheir destination, gain areal feel for the Russian travel market and gauge demand for their services.

2014marks MITT's 21st edition, held since 1994, the event has become the main industry forum for travel professionals.

MITT welcomes bothtrade and consumer visitors, with specific ‘trade only’ days. In2013, the event recorded anattendance of 37,000visitors, 74%ofwhom were travel trade professionals. Asthe demand for travel services inRussia grows and thespending powerofRussian travelers becomes better known, the popularity ofthe event has continued togrow.