SIL Insurance Celebrates its 25th Anniversary, Marking a New Beginning with Rebranding

One of the leading companies in Armenia’s insurance market, SIL Insurance, celebrated its 25th anniversary with an event held at the Garni Historical and Cultural Museum-Reserve, SIL Insurance said in a statement.

The celebration also highlighted the company's rebranding, emphasizing its path of innovation and continuous development.

During the event, SIL Insurance’s CEO, Armine Melkonyan, delivered a speech presenting the company’s journey, notable achievements, and upcoming strategic plans. She stressed the importance of introducing a new brand identity, symbolizing the company's refreshed vision for the future.

"Today, we are simultaneously celebrating our past successes and heralding a new beginning, a new vision, and a new path. The rebranding is a symbol of our company’s values and our faith in the future — it marks our determined step toward providing more innovative, reliable, sustainable, and customer-centered insurance services," said Armine Melkonyan.

"Safe to be Free" — this is the company’s new slogan, fully reflecting its renewed philosophy. "This is our promise to our customers. When you are inspired by faith and hope, the feeling of freedom becomes inevitable…" Melkonyan added.

Edward Sukiasyan, Chairman of the Board of SIL Insurance, also addressed the company's founding history, core values, and future vision, emphasizing the team's contribution and unity.

"As the Chairman of both SIL Capital and SIL Insurance, I would like to express my gratitude to Armine Melkonyan, to all former directors of SIL Insurance, and most importantly, to the Sukiasyan family, who entrusted me with this 'small' endeavor from which SIL Capital’s journey began," Edward Sukiasyan noted.

During the event, a special awards ceremony was held to honor the company's leadership team and former directors, highlighting their crucial role in SIL Insurance’s growth and consolidation.

The event also marked the achievements of SIL Capital — one of Armenia’s leading multi-profile companies, which has brought together numerous successful enterprises, creating over 2,000 jobs and partnering with more than 900 local and international collaborators.

One of the most memorable moments of the evening was a spectacular drone light show above the Garni Temple, where hundreds of drones illuminated the sky, creating a stunning and unforgettable scene that blended cultural heritage with cutting-edge technology.

The event was attended by industry leaders, business figures, representatives of partner organizations, and members of the media, who highly praised SIL Insurance’s contributions and its promising future prospects.

About SIL Insurance

Founded in 2000, SIL Insurance is today one of the leading insurance companies in Armenia. The company offers a wide range of insurance services, including auto, health, property, and travel insurance. SIL Insurance consistently implements innovative solutions and technologies, ensuring high-quality service and maximum customer satisfaction.