FIFA World Cup trophy case designed by Louis Vuitton

YEREVAN, JUNE 24, ARMENPRESS. French fashion house Louis Vuitton has designed a travelling case for the 2014 FIFA World Cup trophy. As reports “Armenpress”, referring to the international media, the luxury brand has created a one-of-a-kind, custom-made trunk for the trophy to be transported in before it is awarded to the winning soccer team at the World Cup final to be held at the Maracana stadium in Rio de Janeiro July 13. The French leather goods company says that the case is wrapped in Louis Vuitton's iconic monogram canvas and features the brand's signature brass lock and corners. It also opens from the front and at the top to "allow the trophy to be easily removed when, at the final game on July 13, it will be presented to the captain of the winning team."

The current World Cup project marks Louis Vuitton's second consecutive collaboration with the international governing body of soccer, FIFA, as they also created the travelling case for the 2010 World Cup trophy, which was awarded to Spain in South Africa.

But it's not the first time that the brand has been associated with a major sporting event. It also made the trunk that holds the world's oldest trophy, America's Cup, which dates back to 1851.