Jennifer Lopez wore Armenian jewels at FIFA World Cup opening

YEREVAN, JUNE 23, ARMENPRESS. Prominent singer Jennifer Lopez wore the magnificent jewels made by Armenian jewelers at the opening ceremony of the 2014 FIFA World Cup at the Arena de Sao Paulo. The American superstar’s jewels were made by renowned Armenian Yeprem Jewelry House. The Armenian Jewelers Association (AJA) informed “Armenpress” that, founded in Lebanon in 1964, YEPREM is positioned internationally as one of the most progressive brands in the realm of the jewellery industry.

YEPREM opened its doors spawned by the story of its founder; Yeprem Chakardemian of Armenian Decent. Inspired by a golden bracelet bestowed by his mother with the intention of providing him and his family a brighter future, Chakardemian established his own jewellery brand.

The timeless value of YEPREM emerges from a well-grounded history and expertise in jewellery craftsmanship.

YEPREM's products are a blend of creativity and refinement which aim at enriching the individual expression of influential women all over the world.

By offering intricate jewellery pieces at the very top, YEPREM's creations are a woman’s lifetime companion evoking at once her vibrant personality and feminine sensuality.

Confident, yet audacious, YEPREM elements work as sculptural extensions of the body and identify women who dare to be distinctive and to explore un-revealed aspects of their anatomy.