Philip Kotler’s class involved all the region, Georgian participant says

YEREVAN, NOVEMBER 14, ARMENPRESS:

Professor of Marketing Philip Kotler conducted in Yerevan November 14 "Managers and Directors' Forum". Speaking to Armenpress chairman of the Armenian Association of Marketing Aram Navasardyan said that the founder of Marketing presented his new "Marketing 3.0 Profitability. Returnability, Sustsainability" concept. "About 200 people were intended to participate in the classes but today their number has reached 270. Everyone is impressed as at the end of the forum they had an opportunity to ask questions," he noted.

Head of international projects of "Sprin Group" Tatevik Simonyan noted that the Armenian organizations had an opportunity to understand the right working style of marketing specialist as well as the importance of team work regarding the reinforcement of business. Kotler rated high the right contact with customer for engaging him in right processes.

Director of "Marketing house Georgia" company Elene Gordeeva noted that it is an exclusive opportunity to get marketing lessons from the founder of this science. "The big number of participants from Georgia speaks about regional involvement of the event," the Georgian participant said.