Green Rock to Hold Groundbreaking Ceremony for a New International Hotel in Dilijan on July 25
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Green Rock will hold the groundbreaking ceremony for a new international-standard hotel in Dilijan on July 25. The hotel will become a cornerstone of the Green Rock multifunctional complex, a large-scale development project currently underway in the city.
With a total investment value of USD 160 million, the Green Rock project represents one of the largest private-sector development initiatives in Dilijan. More than USD 30 million has already been invested in the project. Upon completion, the complex is expected to create more than 800 new jobs across construction, hospitality, culture, and education sectors, including over 400 permanent positions following the opening of the new hotel.
The new hotel will play an important role in strengthening Dilijan’s tourism infrastructure and enhancing the city’s position as a year-round destination. The project is expected to support the growth of local businesses, expand hospitality capacity, and contribute to attracting more visitors throughout the year.
As part of the project, Green Rock is bringing an international hospitality brand to Armenia, with the brand name to be announced at a later stage. The partnership will introduce global standards of hospitality management and service, while contributing to the further development of tourism infrastructure in the region.
According to Green Rock, the construction of the hotel marks one of the key milestones in the implementation of the multifunctional complex.
“ The groundbreaking ceremony represents an important milestone in the development of the Green Rock complex. We are creating a destination that meets international standards of quality and hospitality. The project will generate new employment opportunities, strengthen tourism infrastructure, and contribute to Dilijan’s long-term development as a modern center for tourism, culture, and education,” said Katerina Danekina, Chief Executive Officer of Green Rock.
In June, Green Rock opened the first four facilities of the complex: PPLS Rooms Co-living, Villa3 Community Hub, Cabinet Café & Restaurant, and the Italian café Cemi by Apicius.
Cemi by Apicius is an integral part of Green Rock’s educational ecosystem. It serves as a practical training platform for students of Apicius Armenia, an international hospitality school. Following the opening of the new hotel, graduates of the school will have the opportunity to continue their professional careers within Armenia’s growing hospitality industry.
About Green Rock
Green Rock is a development company based in Dilijan, Armenia, implementing projects across real estate, tourism, hospitality, culture, education, and public infrastructure.
The company’s investment portfolio totals USD 160 million. Green Rock operates across four strategic directions: Development, Operations, Investments, and Foundation.
Its portfolio includes more than 15 business projects and over 10 social initiatives, covering concept development, construction, operational management, investment activities, and local community development programs.
Green Rock applies international approaches to design and construction, including the EDGE green building standard, FIDIC contract management principles, and British construction standards, ensuring high-quality, sustainable, and internationally aligned project implementation.