SPRING PR and PROFAL’s “You Are Precious” Campaign Won at the WCFA Davos Communications Awards

This year, 57 applications from across the globe were submitted to the World Communications Forum Association’s (WCFA) Davos Communications Awards, held in Davos, Switzerland. The winning campaigns were selected by an international jury of 10 seasoned communications professionals. Armenian SPRING PR was among the winners of one of the most prestigious awards in the field of communication.

In the “Best Marketing Communications Campaign” category, the jury named the “You Are Precious” campaign as the winner — a joint initiative by SPRING PR and PROFAL, a leading Armenian manufacturer of aluminum doors and windows.

Speaking about the campaign, Maxim Behar, President at World Communications Forum Association (WCFA), said: “In Davos, we deeply value campaigns that rise above local narratives and speak to universal human values. The message "You Are Precious" captured our attention with its simplicity and profound meaning — a story about people, about care, trust, and genuine appreciation. I warmly congratulate SPRING PR and PROFAL on this achievement, which also serves as a powerful reminder that the most impactful communications are those that come from the heart and touch hearts.”

Tatevik Simonyan, Co-Founder of SPRING PR, highlighted that just as PROFAL is setting a new global standard for quality under the “Made in Armenia” brand, SPRING PR is committed to taking Armenian success stories beyond national borders, making them visible on international platforms.

“This is an exceptionally meaningful recognition for us, as it comes from the global community of PR professionals. The success of the ‘You Are Precious’ campaign is the result of the shared efforts, dedication, and belief of both the SPRING PR and PROFAL teams. Together, we believed in this warm message and worked to deliver it to as wide an audience as possible — creating a campaign that speaks about values, care, and the importance of people. This is more than an award—it’s a shared victory for meaningful communication, strong partnerships, and the power of teamwork," said Tatevik Simonyan.

The campaign, launched at the end of last year, was built on a simple yet powerful message: people are the core of PROFAL’s values. “You are precious” is addressed not only to Armenian society but also to PROFAL’s customers around the world. The company is committed to delivering high-quality products and services, with every innovation guided by genuine care for people, nature, and the things that matter most — time, rest, warmth of the family and dreams.

At the heart of PROFAL’s mission is a sincere commitment to improving lives, creating lasting values, and fostering connections built on trust. Through the dedication of its professional team and trusted partners, the company continues to deliver meaningful solutions — because for PROFAL, what truly matters is people and the world they call home.

“People, no matter where they are in the world, need care and positive emotions. The goal of the “You Are Precious” campaign was to show that PROFAL cares, and that the stories of people living beyond our windows, the warmth of their families, their dreams, and emotions truly matter to us. We are proud that the campaign, created by our long-term partner SPRING PR, has been so warmly received and appreciated not only in Armenia but also on the international stage, earning such a prestigious award," said Edgar Avetisyan, CEO of PROFAL GROUP.

The message “You Are Precious” spread through the central streets of Yerevan and quickly extended to digital platforms, bringing together diverse people, customers, and influencers with wide audiences. They embraced the message, shared it on social media, and opened up with their own personal stories.

As part of this campaign, PROFAL also launched a meaningful social responsibility initiative: on New Year’s Eve, the company’s team prepared gifts for the children of fallen servicemen and joined the festive celebration at the Rehabilitation City of Heroes.

The WCFA Davos Communications Summit & Awards 2025 brought together nearly 100 senior communication professionals, CEOs, policy advisors, and academics from over 20 countries across Europe, Africa, Asia, and North America in Davos. Tatevik Simonyan also took part in the summit, where she had the honor of moderating one of the six panel discussions. The session, titled “Regionality in PR – Tailoring Communication Strategies to the Local Cultural Contexts,” explored how regionality shapes modern PR, emphasizing the balance between global narratives and local cultural truths. The discussion also highlighted best practices in technology and science communication, community engagement, and examined the factors shaping the future of the PR profession amid the rapid rise of artificial intelligence.

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SPRING PR is an active member of the global PR community, maintaining professional affiliations with respected international organizations such as the International Public Relations Association (IPRA) and World Communications Forum Association (WCFA). The company is also a member of the American Chamber of Commerce in Armenia (AmCham Armenia).

The company’s Co-founder, Tatevik Simonyan, serves on the Board of Directors of IPRA, as an Advisory Board Member of the World Communication Forum Davos, and is a member of the Public Relations Society of America (PRSA).

Throughout the years, SPRING PR and its team have been recognized with numerous prestigious international awards, including the C4F Davos Awards (Communication for Future Davos Awards), IPRA Golden World Awards, Eventiada IPRA Golden World Awards, and the WCFA Davos Digital PR Awards (Best Digital PR Project).

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PROFAL has been present in the Armenian market for nearly 25 years. Over this time, the company has successfully completed more than 30,000 projects both in Armenia and internationally, collaborating with over 10,000 local and global partners. PROFAL’s products are exported to around 10 countries, including the USA, France, the Netherlands, Saudi Arabia, and the United Arab Emirates.

Continuing its commitment to innovation and industry leadership, PROFAL is set to launch a state-of-the-art glass processing plant, which will be unparalleled in productivity within the region. Today, the company proudly employs a team of around 500 professionals.