10 Facts About 'Yeremyan Products' Premium Dairy

YEREVAN, AUGUST 9, ARMENPRESS. High quality, natural and delicious. The diverse dairy products of "Yeremyan Products" have changed the stereotypes about the consumption of quality milk in the Armenian market, giving consumers access to products that meet the highest European standards. Here are 10 facts about "Yeremyan Products".

Fact 1: "Yeremyan Products" entered the market in 2020, during the pandemic.

"Yeremyan Products" dairy products were introduced to the mass market for the first time in 2020, a period marked by the global and national state of emergency caused by the pandemic. During those challenging days, while many companies halted their activities and also the restaurants of "Yeremyan Projects" were closed, food safety became a significant concern in Armenia. The company quickly adapted, focusing all its potential on agricultural projects, and brought to market the dairy products originally produced for its restaurants, offering natural, healthy, and delicious milk and dairy products to consumers.

Fact 2: "Yeremyan Products" is produced with the "From seed to table" concept, in a closed cycle. 

Since 2019, "Yeremyan Projects" has been implementing a business development strategy in Armenia based on the "From seed to table" concept, ensuring a complete closed cycle. This approach allows the company to control every stage of production, from sowing the seed to the finished product, including packaging and distribution. To expand its agricultural projects, the company launched a significant investment project in 2023, opening a large livestock complex in the Tashir community of Lori region and a state-of-the-art milk processing plant in Yerevan. This completed the closed cycle and value chain. "Yeremyan Products" factory processing milk exclusively from its own farm.

Fact 3: Animal feed and the feeding are one of the quality guarantees of "Yeremyan Products".

The high quality of "Yeremyan Products" milk is ensured by several key factors, including the breed of animals, living conditions, care, and, most importantly, the quality of feed provided. The company guarantees stable quality and production by maintaining consistent climatic and building conditions for the animals year-round and supplying them with high-quality fodder. To achieve this, "Yeremyan Products" has established a value chain that involves sowing seeds and producing high-nutrition fodder. The feed is carefully proportioned to create a balanced, environmentally friendly, and nutritious combined feed tailored to the animals' needs. The company's specialists monitor the animals' health condition and food intake every day and, if necessary, make certain changes in the feed ration.

Fact 4: "Yeremyan Products" farm operates with automated systems.

In the farm, both feeding and milking processes are automated. The Tashir livestock of "Yeremyan Products" is equipped with a circular, ultra-modern dairy system. Here, the feeding and milking processes are fully automated. The milk is transported directly through closed pipes to special refrigerator-cars and then to the Yerevan factory. Throughout this process, the milk never comes into contact with the external environment, without human intervention, as well as extraneous tastes and smells are excluded. Milk is sent for processing in a completely fresh and natural state.

Fact 5: "Yeremyan Products" farm animals are kept in special conditions. 

One of the main advantages of "Yeremyan Products" farm is the free, cage-free environment in which the animals live, allowing them constant access to feed and water. The farm ensures that all hygiene requirements are meticulously followed. The area is continuously ventilated, and automatic manure removal systems keep the environment clean. Additionally, the farm is equipped with rubber mattresses, scrapers, and other components designed for the animals' comfort and well-being. Regular health inspections of the animals are conducted, all of which contribute to the high food yield and quality of the milk produced.

Fact 6: "Yeremyan Products" has a new state-of-the-art factory.

Producing high-quality milk requires proper processing, and the conditions in which this is done are crucial. The new factory of "Yeremyan Products" was built according to ISO 22000:2018 standards, ensuring air and space cleanliness, effective management of all work processes, and stringent hygiene control mechanisms. The factory's design aligns with food safety standards, incorporating the best GMP practices. To prevent cross-contamination, each process area is strictly separated, with about 70 distinct departments, each under strict control.

Fact 7: "Yeremyan Products" factory has fully equipped laboratories. 

The laboratories are the first to "receive" the fresh milk coming from the farms, where it undergoes necessary research in several stages before being sent to facilities. The new factory has expanded its laboratory direction, featuring one microbiological lab, two physicochemical labs, and a separate ferment workshop, all equipped with the latest technology. Laboratory researches are conducted at every stage of production, from the milk's arrival to the final product. The activities of "Yeremyan Products" and the continuous development of the adopted strategy will be the creation of an R&D center, which will various studies, tests, and the regular introduction of new and diverse products for consumers.

Fact 8:"Yeremyan Products" set a Guinness World Record.

From the first day of its activity, "Yeremyan Products" has adopted the mission of forming a new culture of quality milk consumption in Armenia, organizing various events to promote this mission. One such event was the "MUCH MILK IS MUCH LOVE" milk feast, which was held for the first time in 2023. In 2024, the company organized the event again, resulting in the registration of a new Guinness World Record in Armenia. On June 1st, World Milk Day, “Yeremyan Products” surpassed the previous record set in Costa Rica for the "Most cups of milk served in one hour” and as a result set a new one. At Seasons Park, 7,469 people each drank a glass of milk within one hour, exceeding the intended goal of 6,000 for a Guiness Worls Recordstitle.

Fact 9: WFP And Yeremyan Projects do within the framework of the "Milk in Schools" project.

The "Milk in Schools" program is also aimed at raising awareness about quality milk and forming a new culture in Armenia, the start of which was announced in December 2022, when the UN WFP and "Yeremyan Projects" signed a cooperation agreement. The goal of the project is to promote the use of milk as part of a healthy breakfast among children and adults in Armenia, to reduce the use of unhealthy drinks and snacks, and to position milk not only as a healthy drink, but also as a healthy lifestyle choice. The program included Jermuk Gorky No. 1 and Yeghegnadzor No. 1 schools of VayotsDzor, whose 411 students  from 5th to 9th grades had the opportunity to receive a glass of milk in the morning in order to start the day healthier. At the end of the program, WFP evaluated the behavioral changes of children based on indicators of increased milk consumption and reduced consumption of sweet drinks. On June 27, 2024, the EDB, the UN WFP and "Yeremyan Farm" signed an agreement on the expansion of the "Milk in Schools" program in order to ensure its continuation.

Fact 10: The range of "Yeremyan Products" is continuously replenished with new and interesting products.

The assortment already includes milk, sour cream, yogurt, drinkable yogurts, cheese, and cottage cheese. Recently, Italian Stracciatella cheese, granulated cottage cheese, new low-fat cottage cheese, and large-volume drinkable yogurts have been added. With the new factory's production capacity, this range will soon expand to about 100 products.

 Yeremyan Products" is committed to providing Armenian consumers with milk and dairy products that meet the highest standards. In the international market, these standards are set by the United States Department of Agriculture (USDA) and are classified as "Grade A." This grade is the benchmark that encompasses the highest production rules and procedures.

 "Grade A" milk is produced under strict sanitary conditions and must meet specific nutritional and microbiological composition requirements. And they are quite strict. milk should have a clean and natural appearance, contain sufficient amounts of fat and protein, be free of added water, preservatives, and extraneous substances. Ensuring these standards demands precise management of the entire milk production process, from cow health to milk processing.

 "Yeremyan Products" operates according to this business model and production strategy, offering high-quality dairy products that meet the highest standards in the Armenian market.