Media and marketing are inseparable - Armenpress joins Philip Kotler's “Essentials of Modern Marketing: Armenian Edition

YEREVAN, APRIL 1, ARMENPRESS. The two enchanting “M”s of our era, media and marketing, are inseparable. Each complement and reinforces the effectiveness of the other.

With this ideology in mind, the "Armenpress" news agency has committed to participating in the inaugural edition of "Essentials of Modern Marketing: Armenian Edition" (EOMM) by the godfather of marketing, Philip Kotler.

Narine Nazaryan, the director of the agency, while talking about the involvement of "Armenpress", greatly emphasized the importance of adapting to modern marketing practices to effectively reach and engage with the audience in today's digital age.

“Armenpress is inspired to participate in the inaugural edition of Essentials of Modern Marketing (EOMM) in Armenia due to our commitment to staying at the forefront of innovation in the media landscape. Participating in EOMM provides us with an excellent opportunity to learn from industry experts, exchange ideas with other stakeholders, and enhance our marketing strategies to better serve our audience. In addition, we are fully prepared to engage with the widest audience possible to showcase this remarkable marketing initiative, elucidating the benefits and innovative solutions of the publication,’’ said Nazaryan.

“The collaboration with EOMM presents Armenpress with specific benefits and opportunities to further enhance our brand visibility, expand our reach, and foster deeper engagement with our audience. By incorporating modern marketing techniques learned through EOMM into our practices, we anticipate being able to deliver news and information more effectively across various channels, including digital platforms and social media. This, in turn, will enable us to better connect with our audience, understand their preferences, and tailor our content to meet their needs, thereby strengthening loyalty and trust,’’ the agency’s director Narine Nazaryan stated.

The involvement in the "Essentials of Modern Marketing. Armenia Edition" project is particularly notable because it demonstrates the readiness to evolve with the changing media landscape while staying true to the core values and journalistic integrity.

“Armenpress's century-long history of daily media coverage sets us apart and underscores our credibility, reliability, and commitment to excellence in journalism.

By participating in initiatives like EOMM, Armenpress reaffirms its position as a forward-thinking and dynamic news agency dedicated to serving the informational needs of our readers.

The agency plans to leverage its engagement in EOMM strategically by incorporating the insights, strategies, and best practices shared during the project into our marketing approach. This includes adopting innovative digital marketing techniques, optimizing our content for different platforms, enhancing our data analytics capabilities, and strengthening our brand presence online. By doing so, we aim to not only reinforce our position as a leading news agency in Armenia but also to stay ahead of the curve in an ever-evolving media landscape, ensuring that Armenpress remains the go-to source for reliable and timely news and information,’’ concluded Narine Nazaryan.

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"The Essentials of Modern Marketing: Armenia Edition" book will provide a unique platform to showcase the success stories of Armenian companies on a global scale and spotlight their innovative ideas to a worldwide audience.

Published byKotler Impact, a company established by Philip Kotler, this textbook will feature the success stories of Armenian companies and will be available for sale both locally and worldwide. This presents an excellent opportunity to venture into the international market.

Philip Kotler, an American marketing specialist, marketing professor, consultant and the author of more than 80 marketing books, is one of the most influential figures in the field of marketing. In today's dynamically evolving marketing domain, where businesses are actively seeking innovative and strategic direction, Professor Philip Kotler's "Essentials of Modern Marketing" is an innovative masterpiece that demonstrates the transformative power of marketing in an ever-evolving world.

For more information on how your company can be involved in this historic initiative, please contact Green Light Marketing Agency us with the info@greenlightmarketing.am email.