Media expert highlights effective use of communication in social media

YEREVAN, MARCH 21, ARMENPRESS. Media expert Samvel Martirosyan highlights the correct and effective use of communication in social media and finds it to be a serious problem.

During the From Crisis to Development, Powered by Communication forum, Martirosyan said currently a CEO of almost any office has its social media expert, and always a question comes up – does this person work correctly or not?

“Overall there is a strange and at the same time interesting idea in Armenia, which states there is no bad PR, if people are talking about you then it is already good. I don’t agree with this, especially when there is a famous Armenian saying – it’s better for your eye to pop out then your name”, he said.

Martirosyan says the fact that carrying out monitoring in social media is difficult is also a serious problem. He points out Twitter as an exception, which is a very open platform and monitoring it is very easy. “But, for instance Facebook is doing everything so the users don’t understand anything, and the paid tools are very expensive there. For instance, SMEs in Armenia can’t afford 1500-2000 dollars monthly for the paid tools in Facebook in order to understand what’s happening on the platform”, he said.

He expressed hope the forum will succeed in the participants presenting correct and effective mechanisms of using social media.