Samsung 837 opens its doors in NYC marking first-of-its-kind “consumer technology playground”

YEREVAN, FEBRUARY 23, ARMENPRESS. South Korean electronics giant Samsung is opening what it describes as a “consumer technology playground” on February 22, the latest big brand to open an interactive flagship store in Manhattan, “Armenpress” reports citing New York Post website.

Samsung 837, at 837 Washington St. in the Meatpacking District, includes a café in partnership with Smorgasburg, the foodie marketplace, and Stand Coffee.

Billed as a technology “social hub,” the futuristic retail space includes “the world’s largest mobile screen,” as Samsung describes it, along with a virtual reality tunnel, an editing bay, kitchen, a children’s playroom and a DJ studio. There’s also an event space for cultural and community events and workshops.

The idea is to create a tourist destination that can also be used as a hub for locals exploring creativity with technology, according to Zach Overton, vice president and general manager of Samsung.