Yerevan Brandy Company and TUMO Center for Creative Technologies Sign Memorandum of Understanding on Cooperation
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Yerevan Brandy Company and TUMO Center for Creative Technologies signed a Memorandum of Understanding at the ARARAT Museum, bringing together their expertise and potential in the fields of education, creativity, innovation, and the development and international promotion of Armenian cultural heritage.
At the heart of the cooperation is a shared vision of fostering creative thinking in Armenia and creating an environment conducive to innovation.
The Memorandum also places particular emphasis on a series of events dedicated to TUMO’s 15th anniversary, as part of which ARARAT Armenian Brandy will have a special presence. To mark the occasion, the masters of Yerevan Brandy Company have created a unique bottle of ARARAT Armenian Brandy, crafted from the finest spirits kept in the cellars of Yerevan Brandy Company. It will be presented as a special auction lot during the gala evening dedicated to TUMO’s 15th anniversary, which will take place in Los Angeles in the coming days.
The proceeds of the auction will support TUMO’s development and expansion, helping make its educational and creative environment accessible to new communities and broader audiences across Armenia.
The parties also plan to further develop their cooperation through future creative and cultural initiatives, as well as projects in art, design, technology and innovation, alongside charitable and fundraising initiatives.
It should be noted that the comprehensive framework of cooperation has been developed within the framework of Yerevan Brandy Company’s philosophy on responsible promotion of alcohol, and any mention of the brand will strictly adhere to established principles and standards of responsible communication.
“Every day, in the creation of brandy, we witness mastery. But what if we ask where mastery comes from… surely, it comes from an environment that has allowed each of us to search, try, experiment, make mistakes, yet always believe in the result. I am very happy that, for decades, Armenia has been home to an organization that created such an environment and continues to preserve and expand it to this day. I am confident that Armenian mastery is not merely a value inherited from the past, it is also our inherent ability to shape the future. I am very glad that our dialogue with TUMO will contribute to creating an environment where the new generation can not only discover its creative potential, but also find its own path to mastery,” says Serge Khachatryan, COO of Yerevan Brandy Company.
“Being here at this museum today, I am once again reminded of how important it is for every endeavor to be guided by a pursuit of excellence. To achieve excellence, preserve our heritage, and ensure that it continues to evolve and reach the world, we need an environment built on mastery and knowledge,” concludes Marie Lou Papazian, CEO of TUMO Center for Creative Technologies.