International hospitality brands to enter Armenia as Parvanyan Group, SHBA announce strategic partnership

Parvanyan Group and Swiss Hospitality Business Advisory (SHBA) are proud to announce the signing of a Strategic Partnership Agreement.

This partnership brings together two complementary forces: Parvanyan Group's 12 years of deep-rooted expertise and institutional presence in Armenia and the region, and SHBA's international hospitality standards, European network, and specialist advisory capabilities — including its partnership with EHL Advisory, the world's leading hospitality business school, and an international advisory board of industry leaders.

“Together, we are stronger than the sum of our parts. What this partnership makes possible that neither organisation could deliver alone:

· International brands and luxury concepts entering Armenia and the Caucasus, supported end-to-end: from market entry strategy and franchise development to operational launch and quality standards.

· Armenian and regional hospitality businesses scaling internationally, backed by European networks, executive education, and global industry connections.

· Investors, developers, hotel owners and hospitality brands accessing a complete ecosystem: strategic advisory, investment structuring, executive education and training, hospitality technology, food safety systems, and world-class operating standards. Under one strategic roof.

· Full hospitality development projects designed and implemented at any scale: a single property, a group, a region, or a government programme.

This is not a partnership of similar firms, it is a partnership of complementary strengths, built to serve clients at every stage of their hospitality journey and to raise the standard of what is possible in Armenian and regional hospitality.

We look forward to building exceptional destinations together,” the partner organisations said.

About Parvanyan Group

Founded in 2013 by Mher Parvanyan, Parvanyan Group is one of Armenia's leading business advisory and investment groups, comprising Parvanyan Consulting, Longvest Investment Fund, BIZ4SALE and Archizone. With a team of 60+ professionals serving 350+ clients across Armenia, Europe and the United States, the Group has been instrumental in bringing world-renowned Luxury brands to Armenia.

About Swiss Hospitality Business Advisory (SHBA)

Registered in Armenia and operating internationally, SHBA is a hospitality advisory firm in partnership with EHL Advisory (the world's leading hospitality business school) and supported by an international advisory board of industry leaders, bringing together former Michelin Guide leadership, Michelin Key hotel expertise, “Meilleur Ouvrier de France” culinary excellence, and several General Managers of leading Hotels: “For the Industry, By the Industry". SHBA specialises in executive education and training, hospitality soft infrastructure, food safety and quality systems, hospitality technology, and the design and implementation of full hospitality development projects at property, group, regional and government level.