ARARAT and Golden Apricot expand long-term cooperation with new formats

The over two-decade partnership between ARARAT Armenian Brandy and the Golden Apricot International Film Festival has reached to a new level of cooperation this year.

On the eve of the Golden Apricot film festival, the creative teams of Golden Apricot and the Yerevan Brandy Company organized a special event for influencers, aiming to showcase the shared values of the legendary Armenian brandy and the renowned film festival.

The opening ceremony of the 22nd Golden Apricot Film Festival took place on July 13 at the Cinema House, supported by ARARAT Armenian brandy. This year, as part of the festival, ARARAT also commemorated the 100th anniversaries of two iconic figures of Armenian cinema Henrik Malyan and Aghasi Ayvazyan.

For more than twenty years, from the very first day of its inception, Golden Apricot has honored the masters whose creative spirit shaped the conscience of every Armenian. 

“Henrik Malyan and Aghasi Ayvazyan’s Triangle was not only a space where Man revealed the noblest expressions of the human spirit, but also the forge of all our values,” said Sergey Khachatryan, Executive Director of the Yerevan Brandy Company, during the festival’s grand opening ceremony.