YEREVAN, MARCH 17, ARMENPRESS. The Armenian Public Relations Association (APRA) in partnership with the World Communication Forum Association (WCFA) of Davos will hold the World Communication Forum (WCFDavos/Yerevan) in Yerevan on March 21-22 which is the first regional forum, reports “Armenpress”.

The topic of the regional forum is entitled “From Crisis to Development: Powered by Communication”.

Armenian, as well as foreign leading experts will take part in the Forum.

Founder, CEO and chief brand strategist of “Brands of Desire” brand consultancy Saurabh Uboweja will attend the Forum who said one of the priority topics is the country’s brand as a national dignity. “In Yerevan I will try to use WCF platform to discuss completely new design options for country’s branding development”, he said.  

Solly Moeng – Executive Director at “DonValley” Brand, Marketing & Communications, said this year’s WCF in Geneva is simply perfect, and he is looking forward to visit Yerevan where he will have a chance to meet with leading communication specialists. “We are going to talk about a number of interesting topics in Yerevan. My topic, in particular, covers the reputation management, how to manage the brand’s reputation, concerning any types of brand. I am looking forward to discuss all these in Yerevan and see your country for the first time”, Mr. Moeng said.

Sean Gardner – co-founder of Huffington Post “Twitter Powerhouses Series” stated: “In Yerevan I am going to speak about social media. For me the role of social media is to connect and cooperate people. We are coming to Yerevan”.

The World Communication Forum is already being held for the 8th time on March 13-17, 2016. This year the Forum is being held in Geneva.

The Forum aims to discuss issues related to the innovative ways and issues of communication, as well as to outline the major trends of communication development.

During the past years the Forum participants have formed WCF Family, and the Armenian Public Relations Association is a member of it.