Oxford AI and media expert Dr. Alex Connock among key speakers at Armenia–UK Business Forum 2026

Spring PR press release 

The Armenia–UK Business Forum 2026, taking place in Yerevan on 5–6 October, will bring leading international voices from business and academia to Armenia, with Dr Alex Connock, Senior Fellow at Saïd Business School, University of Oxford, among its key speakers.

At the Forum, Dr Connock will address “Agentic AI, Media and Marketing,” drawing on both his academic work at Oxford and extensive experience in the media industry to examine how advances in artificial intelligence are changing the way businesses communicate, reach audiences and operate.

Dr Connock teaches media, marketing and artificial intelligence across Oxford Saïd’s BA, MBA and Executive MBA programmes. His perspective is also shaped by years of building and leading media companies: he has founded several businesses, authored books on AI, media and entrepreneurship, and has been shortlisted six times for Entrepreneur of the Year in the UK. His academic work has most recently been recognised by the University of Oxford with awards for teaching innovation and excellence in 2025 and 2026.

Bringing this combination of academic insight and real-world business experience to Yerevan, Dr Connock’s session will offer Forum participants a closer look at what the shift towards agentic AI means for the future of media, marketing and business leadership.

Held under the theme “Building Bridges for Capital, Talent and Innovation,” the Armenia–UK Business Forum 2026 will bring together senior decision-makers from Armenia and the United Kingdom to strengthen bilateral business ties and create new opportunities for cooperation.

Registration for the 5–6 October Forum in Yerevan is open at forum.oabc.am.

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The inaugural Armenia–UK Business Forum 2026 will take place in Yerevan on 5–6 October 2026, marking the first edition of the initiative aimed at strengthening bilateral business, investment and institutional cooperation and creating new opportunities for Armenian–British partnership.

The Forum will open with a Gala Concert on 5 October, followed by the main business programme on 6 October, bringing together representatives of the business community, government and international partners.

The initiative is organised by the Oxford Alumni Business Club of Armenia (OABCA) in partnership with the Government of the Republic of Armenia, including the Ministry of Economy and the Ministry of Education, Science, Culture and Sport, Enterprise Armenia, and the British Armenian Chamber of Commerce (BACC).