YEREVAN, MARCH 27, ARMENPRESS. Doing Digital Forum (DDF24), the annual international forum for digital transformation will take place this year on April 3 at Dvin Hall. This year the Forum is entitled “Embracing Opportunities”

The aim of the Forum is to present the latest approaches to digital transformation in finance and various business sectors, examine opportunities and the specifics of their localization, and position Armenia as a growing hub for digital transformation within the global technological and business community, thus enhancing the country's competitiveness. 
Considering the importance of cooperation with educational systems, the active involvement of young people in digital transformation processes, the acquisition of new knowledge, and the development of necessary capacities, the French University in Armenia, represented by Rector Salva Nakuzi, and SPRING PR, represented by co-founder Tatevik Simonyan, have signed a Memorandum of Intent within the framework of DDF.

With the memorandum, the two sides have expressed their readiness to combine their efforts, experiences, and opportunities to contribute to creating opportunities for strengthening and deepening modern practical knowledge for young people, developing professional education, and identifying opportunities to harness the potential and talent of young people in the field of financial technology in the era of digital transformations.

Within the framework of cooperation, the 15 best students from the Faculty of Marketing, Finance, and Management of UFAR will have the opportunity to participate in the Forum free of charge, and the university staff will receive a special discount.

"It is a great honor for us to sign this memorandum with SPRING PR, the organizer of the Doing Digital Forum. This partnership reflects our shared commitment to innovation, education, and digital advancement. By joining forces, we aim to provide the best learning and development opportunities for our students in an ever-changing digital world.
"As a higher education institution, we recognize the importance of preparing our students for the challenges and opportunities of the modern digital world. This forum serves as an exceptional platform for exchanging ideas, practical learning, and exploring technological innovations.

"We are confident that this collaboration will open new doors for our students, and we look forward to the fruits of our joint initiative," said Salva Nakuzi, the rector of UFAR.

Tatevik Simonyan, the co-founder of SPRING PR and founder of the Doing Digital Forum platform, noted: "We have repeatedly emphasized the importance of everyone being ready for the opportunities and challenges of digital transformation. Youth, the Generation Z, are the carriers, leaders, and consumers of these digital transformations, so they must be more than just informed. In this context, changes in the educational sphere, new approaches, and the implementation of systems that meet the requirements of the time are crucial. This year, through the forum, we are once again providing the opportunity to learn from the best international experience and bringing advanced international thought and knowledge to Armenia, to which our Armenian students and youth will have exclusive access."

During the meeting, the parties also discussed the possibilities of deeper cooperation within the framework of the forum in the following years, including the involvement of prestigious speakers from France and the hosting of leading specialists.

This year's Doing Digital Forum promises an exciting lineup of foremost personalities and engaging topics, featuring some of the world’s top speakers, leading professionals, and experts. The keynote speaker of DDF24 is Brett King – world- renowned futurist, the founder of a new banking concept and bestselling author (Bank 2.0, Bank 3.0, Breaking Banks, Bank 4.0, The Rise of Technosocialism).

He is an expert on innovation, financial services and the future of business, a highly sought-after speaker globally. King has appeared as a commentator on CNN, CNBC, BBC, ABC, Fox, Bloomberg and other leading media entities and advised the regulators and bank boards around the world on digital transformation. 

Henri Arslanian, Dirk Ohlmeier and Mohamed Bardastani are among the speakers of DDF. DDF24 offers a unique opportunity to host and listen to them in Armenia.

As in the previous year, this year's forum is supported by Ameriabank, which is the fintech partner of DDF24. The innovative partner of the forum is the international company Visa, the investment partner is Apricot Capital and the blockchain partner is Fastex.  The partners of the DDF24 are Ucraft and Hoory. In the hospitality sector, "Yeremyan Projects" with the Livingston restaurant will be the hospitality partner of DDF24.