Yerevan Fashion Week launches (VIDEO)

12:05, 25 October 2014

YEREVAN, OCTOBER 25, ARMENPRESS։ The “Yerevan Fashion Week. Golden lace”, held at the newly opened Meridian Expo Center, will become regular, presenting the world fashion trends to the public in spring and autumn of every year. By that Armenpress provides its readers with an opportunity to follow the first performances of the fashion week and see exclusive cadres from the podium and behind the scenes. In the framework of the Yerevan Show jewelry exhibition, for the first time in Armenia, the Armenian Jewellers Association (AJA) holds the “Yerevan Fashion Week: Golden lace”. The President of the AJA Gagik Gevorgyan tells us about the details of the exhibition.

- Mr. Gevorgyan, the fashion week is held in the framework of the Yerevan Show for the first time. What can you say, summing up the results of the first day?

- When the idea, to organize such an event, appeared, I did not even imagine that people will accept it with such an excitement. People need something beautiful, fashion, new ideas and inspiration. I think that today’s over 2500 guests have evaluated the work, carried out by the designers. Certainly, our most important aim is to present the public the right combination of the fashion, clothes and jewelry. We want that the image of a woman be fuller, as a woman cannot present her entire beauty without jewelry. Thus, all our efforts and wishes of the first day have been fulfilled even better that we could imagine.

- How have you chosen the designers? Who were involved in the exhibition?

- The best designers are presented here, who participate in the best world exhibitions and fashion weeks. Many of them are in Armenia for the first time and they are fascinated about our country. It seems that they fell in love with Armenia and will come regularly to show our society their art, gladden women and present them beautiful clothes.

- Can we expect that during the coming years the Yerevan fashion week will be attended by the biggest fashion houses and, why not, from the fashion capitals?

- Yes, certainly. Next year we plan to invite designers from New York, Los Angeles, Paris and London. We aim bringing especially the Armenian designers to Armenia, as we do in case of jewelry. Concerning the foreign designers, they will come with great pleasure. This year we did not have much time to implement all this. The next exhibition will be held in spring. Then we will see a new spirit, new mood and certainly new collections.

- Today the opening of the Yerevan Show will take place. What should we expect from this year's show?

- The Yerevan Show is held for the fourth time. I think all will be amazed of the size and beauty, which you will see this time. Many participants have arrived from about 25 countries. There are participants, who were not present last year, though now they have come.

In the framework of the Yerevan Show jewelry exhibition, for the first time in Armenia, the Armenian Jewelers Association (AJA) holds the “Yerevan Fashion Week: Golden lace” on October 25, which will last for 3 days. During the fashion exhibition designers from Armenia, Russia, Georgia, France and the United States of America will exhibit their collections. On October 24-28 Armenian Art Fair exhibition of the modern Armenian painters will be held as well.

Yerevan Fashion Week launches (VIDEO) | ARMENPRESS Armenian News Agency

Yerevan Fashion Week launches (VIDEO)

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