Restaurant chain is offering $10,000 prize - but only if you name your baby 'Quinoa'
13:59, 6 July 2015
YEREVAN, JULY 6, ARMENPRESS: Gwyneth Paltrow has an Apple and Drew Barrymore has an Olive. So for $10,000, would you name your kid Quinoa? Armenpress reports, citing the Daily Mail that that's the deal currently on the table at BJ's Restaurant & Brewhouse, which has 159 stores across the country.
Naming your seedling after the high-protein seed is a gimmick to promote the chain's new 'quinoa bowls' dishes.
According to BJ's, there is no one in the United States with the name Quinoa.
Also, to torture the stunt even more, the promotion will finish on Labor Day.
'At the end of the day, we think Quinoa could be a great baby name,' Kevin Mayer, executive vice president and chief marketing officer at BJ’s Restaurant & Brewhouse, said in a press release.
'And who knows? Maybe it will start a trend.'
Of course there are conditions to the competition.
The winner cannot use 'quinoa' as a middle name - it must be the first.
They must also provide a birth certificate as proof.
Furthermore the $10,000 is not cash - it is a gift certificate to BJ's.
The contest opened at 12am PDT on June 22.
BJ's just launched two quinoa bowls - roasted chicken and spinach and salmon.
They are also offering a $10 coupon to anyone who changes their Twitter name to 'Quinoa'.
Quinoa is a grain that, once cooked, has the consistently of couscous.
In recent years it has, much like kale, become very trendy, and is typically served as a replacement to rice and in salads.
BJ's is one of America's fastest-growing restaurant chains.
They have already opened six new stores in 2015, with nine more in the works.
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