YEREVAN, MARCH 29, ARMENPRESS. Sergey Stanovkin, head of BBC regional representative offices for Armenia and several other countries, is holding a two-day seminar in Yerevan March 29-30 entitled Strategic Communication and Tourism Brand.

The topics of the March 29 seminar were: International competitiveness and branding, News don’t have content, How to quickly and correctly respond to events, The role of brand hasn’t been so high in brand building, brand and tools of development, and in the end the progress of tourism potential of different countries were presented.

Stanovkin presented the significance of tourism in detail and steps necessary for its development. According to him, it is very important to design strategic communication; however it must be done in way that it is interesting for a target audience. In his view, the best period for communication and advertising can be the holiday months of people, because that’s when people get more interested in news.

“Brand is an image, which is formed through communication. It is due to communication alone that concepts are presented and tourism products are discussed. We will talk about not only how to theoretically form it, but also how to impact so that image becomes maximally attractive, recognizable and memorable. We will also speak about competitiveness, because it exists in the tourism and communication spheres”, Stanovkin said.

The March 30 seminar will mainly focus on branding.