“Steve Jobs” fails at US box office
YEREVAN, OCTOBER 26, ARMENPRESS. Four new films, including “Paranormal Activity: The Ghost Dimension” and Vin Diesel’s “The Last Witch Hunter,” crowded into theaters this weekend and were swiftly pulverized and left for dead. Another, “Steve Jobs,” expanded after a brisk limited run in a few key cities, only to be given the cold shoulder by the general public. “Armenpress” reports the aforementioned referring to Variety.
Perhaps the most frustrating stumble was “Steve Jobs.” After scoring the year’s best per-screen average two weeks ago and slowly expanding with positive results, “Steve Jobs” failed to stick the landing when it was finally ready to go nationwide. It made a disappointing $7.3 million from 2,443 locations. That barely beat the $6.7 million that Ashton Kutcher’s critically excoriated “Jobs” made in its initial weekend.
The talky drama always faced commercial headwinds — something that caused one studio, Sony, to pass on the project, before producer Scott Rudin found a backer in Universal. But for a brief time, it appeared that the strong reviews and eye-catching posters would work, allowing moviegoers to warm to the picture and its chilly protagonist. Ultimately the buzz didn’t translate into box office, making it unlikely that “Steve Jobs” will earn back its $30 million budget and the millions more in marketing costs. So far it has made just under $10 million.