YEREVAN, FEBRUARY 15, ARMENPRESS. The co-founder and CEO at Wakie Hrachik Adjamian unveiled his new startup – b4.

b4 (before you meet) is designed to solve the absence of personal communication between participants during online events.

Described as the “new ultimate networking tool”, b4 allows you to get matched with other participants of an event, have a quick look at their info such as their company, specialties, experiences, and proceed to a voice talk if interested, among others.

“After the COVID-19 pandemic everything became online, a new market emerged, many products designed for online events and meetings were created. People value interaction while participating in nearly all meetings, but they say that the quality and experience is poor in the case of online meetings. We decided to offer a solution that would give people this value of interaction in the online option as well. After a lot of research, we found the required model,” Adjamian told ARMENPRESS in an interview.

b4 allows you to use event-specified ice-breaker questions to make your talk even better and easily build your own network circle and keep in touch with every partner you have talked to.

One of the problems in conferences is that many people are introverts and find it difficult to approach someone they don’t know. The app offers a solution for this too.

“Offline meetings attract people, but online ones don’t. We plan to develop this direction and make it interesting, and we know what is needed for this. There’s a lot of need to interact with people in business. People need people. We must develop and become that solution. There’s Google, and now also chatGPT, which gives answers to all your questions, but in any case people will always have the desire to interact with others. We must solve this problem. We’re starting from this now, but we have a higher mission,” Adjamian said.

b4 was founded just a few months ago but already garnered pre-seed investment. The startup hasn’t yet officially entered the market but it has been used to organize around 30 events.

Karine Terteryan