YEREVAN, OCTOBER 5, ARMENPRESS. Several technology companies are among the world’s most valuable brands, according to a new report from consultancy firm Interbrand. Apple, Google, Microsoft, and IBM continue to place at the top of the chart for at least the fifth consecutive year which could further show technology’s influence on the global scene. “Armenpress” reports the aforementioned referring to venturebeat.com.

Apple and Google remain at the top spot in 2015 as their respective brands have done quite well over the years. This is the third year in a row where they’ve been in the first and second position, respectively. Not only has their stocks increased, but their products play a big part in our day-to-day lives (e.g. iPhone, Android operating system, Chrome browser, iPad, Siri, etc.).

Other technology firms on the list include Microsoft (#4), IBM (#5), Samsung (#7), Amazon (#10), Intel (#14), Cisco (#15), Oracle (#16), and HP (#18), Facebook (#23), eBay (#32), PayPal (#97), and Lenovo (#100).

A total of 28 out of the 100 companies Interbrand lists are technology companies, making up more than a third of the total value. No other industry dominates the rankings.

For the past 16 years, Interbrand has looked at hundreds of brands to determine which ones are the most valuable. While the definition could be rather broad, the firm’s methodology focuses on three components: the financial performance of the brand’s products or services, its influence on a customer’s purchase decision, and how strong it plays competitively.