YEREVAN, 2 MAY, ARMENPRESS. The events dedicated to the Centennial of the Armenian Genocide and the events that took place in the month of April helped increase the flow of information about Armenia. As a result, the world started looking at Armenia in a different way. This s what President of the Armenian PR Association NGO, Associate Professor of the Chair of Radio and Television Journalism at Yerevan State University, candidate of philological sciences Astghik Avetisyan said during a press conference and emphasized that this was the first time that foreign presses focused on Armenia this way.

“It all started with the 100 Lives movement, followed by Kim Kardashian’s visit to Armenia, the Holy Mass held at the Vatican and the Pope’s announcement, which was unprecedented and was widely covered by foreign mass media outlets,” Avetisyan said, as “Armenpress” reports.

According to Avetisyan, the Canonization ceremony held in Etchmiadzin and the April 24^th event held at Tsitsernakaberd Armenian Genocide Memorial Complex were organized at a high level. Astghik Avetisyan added that the sermons of Catholicoses Karekin II and Aram I, as well as the visits of the leaders of different countries to Armenia were important messages for media outlets.