YEREVAN, FEBRUARY 13, ARMENPRESS. On the occasion of the 57th Grammy Awards, Madonna chose jewels from Yeprem for two of her three looks at the music industry’s ultra-­‐glamorous event of 2015. For the red carpet, she chose an iconic Yeprem piece ‘The Claw’ with marquise diamonds.

Since 1964, Yeprem has been setting a trend of its own in the international jewelry industry, focusing on the relationship between fine jewelry and their wearer. Yeprem believes in the creation of remarkably fluid jewels that work as sculptural extensions of the female silhouette and identify women who dare to be distinctive. With stars such as Rihanna, Jennifer Lopez, Katie Perry, Oprah Winfrey and Adriana Lima to name a few, Yeprem is creating the jewelry of tomorrow. Founded in Beirut, Lebanon in 1964, YEPREM is positioned internationally as one of the most progressive brands in the realm of the jewellery industry.

Inspired by a golden bracelet bestowed by his mother, which was intended to provide him and his family a brighter future, Lebanese born of Armenian decent Yeprem Chakardemian established his own jewellery brand.

The timeless value of Yeprem emerges from a well-grounded history and expertise in jewellery craftsmanship.

Yeprem's products are a blend of creativity and refinement, which aim at enriching the individual expression of influential women all over the world.

By offering intricate jewellery pieces at the very top, Yeprem's creations are a woman’s lifetime companion evoking at once her vibrant personality and feminine sensuality.

Confident, yet audacious, Yeprem elements work as sculptural extensions of the body and identify women who dare to be distinctive and to explore un-revealed aspects of their anatomy.